Wal-Mart Case Essay Example | Topics and Well Written Essays - 250 words

Wal-Mart Case - Essay Example China benefits heavily from this since almost all consumer goods sold at Wal-Mart stores are made in China. This increases employment in China. However, government deregulation of the retail industry has led to increased retail giants that charge lower prices just like Wal-Mart. This implies that its cost leadership assertion is neutralized. China is a booming economy with a high potential courtesy of its high population. Wal-Mart can utilize the advantages by easing its struggle for cost leadership and adopt a more diverse mechanism of boosting its market. This can be done by cultivating good will from the community in which it operates by fair remuneration of workers and better working conditions in stores and also by its suppliers. This would boost its image thus increasing sales. Wal-Mart uses a number of strategies to maintain low prices. First, Wal-Mart contracts suppliers from China who provides relatively cheap products. Second, the retail giant employs some staff on part tie basis to reduce costs of operations. Third, most stores in the US are located installer towns to boost its