Marketing Essay Example | Topics and Well Written Essays - 1000 words - 17

Marketing - Essay Example In the past the marketing department was solely responsible for the marketing duties, this is no longer the case. An example of a company that has made marketing a responsibility of every employee is Westernbank Inc. This bank created a policy in which every member of is staff is required to place a huge bumper sticker with the company logo in the vehicle they drive. Greater emphasis is being place in satisfying customers to increase retention rates. Companies are receiving input from different members of the departments in the product design process. Organizational change is a major force that has influenced this new tendency. Companies have realized that teamwork is an important element of a successful business. A tendency in this new corporate environment is the reduction of suppliers. Companies used to have many suppliers in the past. The reasoning was that more suppliers would lead to better prices and more flexibility. Companies realized there is more value in creating a close relationship with a few suppliers. Building a close business relationship leads to better service from the supplier and access to a partner that will help you and accommodate your needs. Having fewer suppliers also is advantageous because it reduces the administrative work of having a lot of accounts. The tendency is aligned with the downsizing movement over the last twenty years. In the past business focused on creating everything they could themselves. In our new age businesses have changed their position tremendously. Outsourcing has become a widespread strategy in many organizations. A lot of components are being purchased in countries such as China that can manufacture at lower prices. A lot of business processes are being outsourced to countries such as India. India is the leading exporter of information technology and business processes in the world. The outsourcing trend has emerged due to economic forces and competition. The