Lloyds TSB - Employment :: Business and Management Studies

Lloyds TSB - EmploymentThe employees of a business are extremely important to their success.If a companys workforce is functioning efficiently then be can becut, customer complaints will be reduced or handled with betteranswers. If someone is enjoying his work, that they feel they aregoing somewhere within the company. Things such(prenominal) as incentives willimprove the quality of the staffs service. Quality is always needed,if a company gets well known for its excellent quality then it is onthe avenue to success. As long as the company is able to at least breakeven.Lloyds TSB is a bank where they are trying to revolutionise banking.In late(a) years ATM machines have been brought in to most majorstreets in England. People rarely need to go into the banks thesedays, so the need for employees in the banks has been reduced.However, Lloyds TSB restrained has a large amount of employees andstakeholders in Britain.Social MarketingIt is now widely agreed that companies need to have a m ore active preliminary towards their relationships with the parts of the communitythey serve. This is known as corporate social responsibility andcentres on trying to show a positive commitment to its stakeholdersand society.Social merchandising is a new version of the traditional marketing systemsand concentrates on producing the amend products producing at the right time producing in the right place producing at the right priceBut to these it adds a social dimension. It means that corporateinvestment will not only promote business objectives - it will also reenforcement the community within which these objectives are aimed.The golden rules of social marketing1. Reflect the core values of your brands. So any causes the product is related to must be obvious to consumers and must have a visible truth factor attached.2. Consumers must see a balance between commercial and social benefits. Customers swallow up the profit motive but also like to see a community benefit coming f rom an enterprise.3. Keep to a single, frequently expressed, theme/image. By sticking to one socially responsible image the consumers will begin to relate the company with that issue.4. Integrate the social theme into every part of the corporation.5. inquire customers and employees. A successful social marketing strategy connects the employees with the customers by developing common themes. Frequent questioning of both parts of the target audience is essential. mastery in handling the above will assist in the