Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words - 1

Consumer behaviour - Essay ExampleMoreover, these traits mostly represent the accomplishes used when consumers are considering physical products for purchase. roughly tourists make extend decisions based on the influence of their friends or family members, or due to the emotional hail of tourist destinations. It is important to understand that tourists usually undertake varied decision making processes when they cull to go on holiday. A good example of this is the scenario where people who were not meaning to go on a visit any where suddenly make a last minute decision to accompany friends or family members to exotic lands. According to (Solomon, Bamossy, Askegarrd, and Hogg 2009) in modern times, there are tourist behaviours such eleventh hour decisions to motivate show that traditional decision-making methods are becoming irrelevant. There are even more factors that travellers try to use in determining the choices of tourist destinations that they decide on. For instance, it would appear that for some travellers, the choice of where or when to travel is an ongoing process which may be changed even later on a decision has been made on the preferred destination. In addition, more and more travellers are allowing their decisions to be influenced by nostalgia, travel party, and date. Travellers today are also more ready to expose themselves to surprises as they feel that this is the only way in which they ordain authentically be able to experience any destination. According to Alain Decrop, there are travelers who choose travel destinations even without conducting any research on the culture of the places they are going to visit in secernate to experience the chosen destinations in a more unbiased manner (Decrop 2005). In such cases, what is unexpected adds to the excitement of the startle time experiences of the tourists. Planning for a holiday will remove the excitement of first landing in a foreign land and thus destroy the whole purpose of trave lling in the first place. 2. Compare the information search process, as it is described in the case, with the search process that consumers might follow for one other product category (e.g. a household appliance or a perfume). When making purchase decisions, consumers may take into consideration a lot of information oddly when deciding on a product brand such as a car or a sofa set. This differs from the decision making processes used by tourists when picking vacation destinations. Many consumers do not pick household appliances on a whim or decide to order for these products from a store while leaving the decision on colour or texture to the seller so as to experience the element of surprise. For the most part, household goods and other such products are chosen after consumers embark on sequential decision processes in which various options are considered in a magisterial method until the customer arrives at his or her last remaining choice. Following this evaluation process, the customers will choose the product they wish to purchase. Moreover, there are other ways in which purchasing decisions made during the procurance of products are somewhat similar to those used when travellers are picking on vacation spots. This is because a consumer place change his or her mind and pick on a competitors merchandise quite or cancel the acquisition altogether. This could be spurred by impolite staff in the place of transaction, a long queue, or even a complicated