Johnson and johnson

Johnson and johnsona.Executive SummaryJohnson and Johnson conjunction has planned a new intersection point lounge in the market specifically for Pakistan where a open mountained number of passels having non equal aw be(p)ness of bacterial and germs transmitting. The product named as Pak antibacterial sludge is designed that volunteers quick, easy and effective hand washables. Proper hand washing is the most effective preventative measure on tap(predicate) to combat communicable diseases. Skin problems are communal for people of all ages. Whether you suffer with a rash, itchy sputter, skin fungus or infection, skin bumps, or skin tags. Improper handwashing.The tradeThrough analyzed facts and figures Johnson and Johnsons Pak antibacterial scoop shovel is wide market such as mothers, pincerren and employees. The station market has population of to a greater extent than 160 one one million million million million in which 68% of people are non properly wash their ha nds before eating. People of the country are not overmuch aware about the bacterial infections. So JJ planned an personable merchandise st castgy which leave behind develop the people and yield healthy life in their own hands.Based on detailed financial projections,JJ pull up stakes require22 million Pakistani Rupees and lead generatepositive cash f haplessin low gear quarter, Year 1.Sales Forecastb.Introduction1.aBackgroundJohnson and Johnson (JJ) is a global pharmaceutical product comp any(prenominal). This smart set is a intimately k flatn organization. The corporation started its first payoff in 1886 and after one year in 1987 it is incorporated.The confederacy headquarter is in New Brunswick located at prime location.b.bHistoryThe company Johnson n Johnson was found in 1886 (around 120 geezerhood ago) on a revolutionary idea by Robert Wood Johnson, pack Wood Johnson and Edward Mead Johnson when doctors and nurses started to using bandages and dressing, sterile suture for treating wound peoples.The company has importanttained friendly environment and very keen in health and safety from the beginning, they first meter used non-polycarbonate containers instead of plastic bottles. JJ uses a largest solar power generator as a member of Green House for keeping the environment.b.cCorporate chairmanship of the Companyv Robert Wood Johnson I 1887-1910v James Wood Johnson 1910-1932v Robert Wood Johnson II 1932-1963v Philip B. Hofmann 1963-1973v Richard B. Sellars 1973-1976v James E. murder 1976-1989v Ralph S. Larsen 1989-2002v William C. Weldon 2002-b.dCorporate GovernanceBoard of directors of Johnson Johnson are listed belowMary Sue Coleman, James G. Cullen, Dominic Caruso, Michael M.E. Johns, Ann Dibble Jordan, Arnold G. Langbo, Susan L. Lindquist, Leo F. Mullin, Christine A. Poon, Steven S. Reinemund, David Satcher, and William C. Weldon.http//cs.wikipedia.org/wiki/Johnson_%26_JohnsonIn the first period of their development during 1886 to 1926 they got success to establish a company in New Brunswick and they focused on sterile surgical dressing to save the lives of patients. They participate in saving peoples lives in1906 Francisco disaster. Their global expansion began in 1919 from Canada and 1924 from England.During Their 2nd period of product lines expansion beenb.eCompany social systemJJ is with several business segments in all around the world with 250 companies in 57 countries. The companies are concerning with close particular areasConsumer Health CareMedical Devices and DiagnosticsPharmaceuticalsProducts of JJMedical Devices and DiagnosticsJJ is helping hospitals with the technologies to re store the joys of cunning life of human being who are suffering with diseases and chronic conditions all around the world. They are providing more than 20 kind of technological devices including Orthopedics, Implants, Joint Replacements, Sports Medicins, Heart and Vascular Diseases etc.b.fConsumer ProductsFor improving the quality of all(prenominal) sidereal day life the consumer companies of JJ target the baby deal out, skin and hair care, oral care, nutritional, pain relief, topical care and much more. Their vision is very clear and the companys slogan is BRINGING SCIENCE TO THE ART OF HEALTHY existing.b.gThe Pharmaceutical segmentJohnson Johnson invested over $5 one thousand million in 2008 on RD. This investments majority was in louvre therapeutic areas where the Pharmaceutical segment is strategically focused and where there continues to be signifi tin dopet unmet medical adopt. followers areas are included cardiovascular disease and metabolism, neuroscience (including pain) infectious disease, immunology and oncology.b.hRecent ProductsJ J is continue to providing better life to their consumers. Here are some late products lounged by the companyAVEENO Intense Relief hearten CreamAVEENO POSITIVELY AGELESS Firming Body LotionAVEENO POSITIVELY AGELESS Warming Scrub lightheaded CLE AR ADVANTGE Blackhead Eraser Exfoliating CleanserJOHNSONS HEAD-TO-TOE Foaming WashJOHNSONS Baby Bubble Bath Wash1. speckle analysisOur antibacterial slime is specially produced to protect people from germs and bacteria. Especially in Pakistan where is not a round out understanding of peoples about the bacterial infection. People in third World countries are not fully aware of these kinds of problems. Even in folksy areas of Pakistan where people are not literate, they are veneer new skin problems every day.Our new product targets those areas of the third world where people are not aware of bacterial shelter. First we focus people who are living in rural areas of Pakistan oddly interior Balochistan.1.1Market Summary1.1.1Market Demographic match to a survey population and appendage rate of Pakistan is under the pursuitPopulation of the country 172,800,000 (according to July 2008 best estimation)Growth rate of population 2.2% (according to 2008 estimation)Birth dimension 31 bi rths per 1,000 population (2008 est.)Death ratio 8 deaths per 1,000 population (2008 est.)Net migration ratio -1.0 migrant(s)/1,000 population (2008 est.)Refrwiki http//en.wikipedia.org/wiki/Demographics_of_PakistanIn this survey more than 68% population of Pakistan is living in rural areas where people are not aware about the bacterial infections.1.2External outline1.2.1Political AnalysisConstant political instability does displace the company in conditions of building relations with the governments. It is very arduous to maintain long term relations with all the governments. Pakistan is aligning with US against the terrorism and because of this their peoples are victims of terrorism and are stressed.1.2.2Environmental Analysis straightforward waste burning, bad-quality fuels, and the growing use of motor vehicles are contri stilling towards in air pollution that in some cities as exceeded levels deemed safe by the World Health Organization. The country is suffering a circuit from the dry climates.The country has poor water infra building even more than 70% population dont lead refined water for drinking. Moreover country has not a proper sewerage system.1.2.3Social AnalysisJJ has to be very careful according to implementation of its promotional foot race. Since the social culture of Pakistan is very conservative and any suggestive advertisement face a lot of reactions on the part of consumers.1.2.4Technological AnalysisPakistan is a big consumer of new technology. Internet companies are providing a wide range of coverage. Transportation is cheaper than other big countries hardly there is a big problem of electricity. Existing infrastructure is unable to implement the complete requirements of the country.1.2.5Economical AnalysisThe economic condition of Pakistan bequeath always affect the company. As Pakistan inflation rate is going naughtyschool and high and income of peoples is not increasing as pricing of products are going up.Pakistan has a se mi-industrialized economical country. The growth poles of the countrys economy are situated along the Sindh River (Indus River), diversified economies of Karachi, Lahore and Faisalabad are located with less highly-developed areas in other parts of the country. Pakistans economic growth rate has been increased in last 40 years and getting operose as compare to 1947. But still there are not enough facilities that fulfil economic requirements of the population.1.2.6Legal AnalysisThere are no legal issues in Pakistan for JJ as company meets all the legal requirement of the country.1.3 SWOT Analysis1.3.1StrengthsThe major strength of JJ in Pakistan is affiliation and fill-in from the Johnson and Johnson global organization which has a good reputation in health sector.Another advantage is handiness of high technology infrastructure.JJ never compromise on the quality of services and the products, they provide to the consumer.1.3.2WeaknessesJJ have besides a weakness that they are comin g in that market where already have tight competitors and they are well known and have very strong relations with the consumers. Accordingly JJ is not enough strong in that market so capturing new market is very challenging goal for the company.1.3.3OpportunitiesAlthough the existing antibacterial soap manufactures have already started the campaign to be aware peoples of the country about the bacterial infection but there is still a big market to magnetise. We believe that JJ have an opportunity to capture rural areas of the country where people have not mentally prepared to buy these antibacterial products.In urban areas people of Pakistan already familiar with JJ baby shampoo and other valued products for baby care, they leading automatically buy these products.1.3.4ThreatsIn every market there is a chance of new arriver in the same field. sludge industry has very good margins and growing up and up day by day, so there is always a chance to have more competitors.Other main p layers in the antibacterial soap category (Safeguard by PG, Dettol by Reckitt Benckiser and Lifebuoy by Unilever) in Pakistan have strong positioned their denounces for everyday use against bacteria.They are offering some sort of additions in their products by regular basis, they bunghole challenge JJ by providing new improvements and they also digest their prices to beat JJ in competition.1.4Competitor AnalysisThe following are three big companies are already operating in this area.1.4.1PGProctor Gamble has positioned to provide every day new advertisement and they have 20 percent of market share. A serial of marketing campaign distinguished safeguard soap to all other market competitors. They have var. of types and opposite flavours of products.1.4.2UniliverUniliver have 10 percent market share in the target market. They started marketing campaign and competing with PG but their marketing strategy is not as effective as PG has.1.4.3Reckitt BenckiserReckitt Benckiser are pr oducing antibacterial soap named Dettol Soap, they have 5 percent of market share. They are well behind the both top companies products (Unilivers Lifebouy and PGs Safeguard).1.5Distribution course AnalysisRegional providers are providing distribution in the soap industry. These distributors serve a large fate of the market based on the size of the market and delivering to the organizations monthly and weekly depending on the demand of the company and usage patterns.Food services deliveries typically of cleaning products once in a month. Hospitals have a different distribution system they catch monthly a large tally of soaps.Restaurants typically receive once in a week delivery of soaps and the stores receives some times weekly and some times after two week according to the demand.3.ObjectivesDevelop a complete prototype which meets regulatory standards by June2010.Become thespecialty soap of choice for day cares across the Pakistan by December 2010.Achieve sales of Rs10 millio n by the end of 2010.4.Mission StatementJohnson and Johnson believe on the launching of new products.Business mustiness make a sound profit.We must experiment with new ideas.Research must be carried on, modern programs developed and mistakes paid for.New equipment must be purchased, new facilities providedand new products launched.Johnson and Johnson is an innovative consumer company which provide new products and new ideas in health sector. Johnson and Johnson never compromise on quality and have well reputation around the world.5.VisionJohnsons Johnsons vision is very clear. There vision is-Keeping children free of infectionWe ally with Task Force for Global Health so children can stay healthy-Focussing on health and preventionWe remain commited to expand the ways we care the people through out the World.-Fulfilling new need of new marketsOur vision is to improve the quality of peoples daily life. Peoples and values are our companys biggest assets. We know that our companys e very art and every product is powered by the people. We also recognise that different age, nationality and sexual orientation, physical ability, cerebration ability and backgrounds bring richness to our work environment.6. schemaOur executive team go outbuild loyaltyfor our products withdecision-level managers of the organizations in the target markets, and they will create such a strategy in which target people directly target. For this purpose they will make some effective advertisement and will use children, male and mothers to deliver the specific messages to the audience.6.1Strategy PyramidOurultimate strategyisto build JJ products intothe standard forhome and workplacehand washing and bathing for cleanings and free of bacteria by targeting daily rule of children, mothers and workers. We will contract the insurance, advertising companies as well as government companies to start strong branding campaign to make aware of the peoples of the brand.6.2Competitive StrategyTo ach ieve good results we need to concentrate on the quality price and the same time on the competitors. PG is providing a good product with cheap price. According to the Porters Generic Strategy we will use diversification because our product and market is new, where risk of level is high we need to provide low cost soap and with some new and different attributes of our new brand soap.Reckitt Benckiser is also lounged a campaign through advertisement to educate children about the bacterial infection. Same time Uniliver is playing vital role and they are also focusing on the school level children.In accordance to above factors Johnson Johnson is very keen on pricing and quality of products.6.3Marketing StrategyFor our sign target market of home consumers, JJ will implement two parallel marketing efforts. One is aimed to the parents of materialisation children who use this antibacterial soap and other is to educate the children regarding bacterial infection.We need to create a aim fac tor by effectively convincing the mothers of children that our product provides an ideal solution for the bacterial infection to the hand washing compliance and bathing.A branding campaign will build awareness and provide education the children of rural areas where children do not have a proper education of germs and bacteria in their daily life.6.4Market part6.4.1DemographicOur antibacterial soap targets the children, adult and households. According to CIA World Fact book age structure of Pakistan isAge structure 0-14 years 36.7% (male 33,037,943/ womanly 31,092,572)15-64 years 59.1% (male 53,658,173/female 49,500,786)65 years and over 4.2% (male 3,495,350/female 3,793,734) (2009 EST.)Our primary target are children and females those are more than 50% of total population who want to fulfil an everyday needs. Females are very conscious about their health and skin diseases. They want full protection against bacteria.We also believe that children are emf agents of change in life and imparting education of the magnificence of hand washing with antibacterial soap will bring healthy habits in their early life.6.4.2Market GrowthThe overall market of soap is growing up by 10% in recent scenario and particularly 7% growth in antibacterial soap in Pakistan.6.4.3SocioeconomicMiddle distinguish and upper middle class will be the main target of the product.Primary target will be cities and surrounding areas of the cities. Rural market penetration is limited and is primarily driven through wholesalers.PsychographicIn this we can target young house wives and mothers who care about the health of whole family and can educate their children about bacterial infections, health and hygiene.6.4.4Positioning StrategyOur strategy is to provide healthy life with low cost product and high quality. Our product provides conclusive evidence every time a child washes his or her hands for only a marginally higher cost than traditional soaps. The cost is significantly less than gloves or other hand washing liquids available in the market.6.5Product6.5.1Product NamePak Soap6.5.2Product TypeAnti-bacterial Soap6.5.3Ingredients Tricloson Palm Oil Water sodium laurel Sulphate Laura Mide DEA Glycole Disterate Cocamidopropyl betaine Sodium Sulphate Fragrance Guar Hydroxypropyltrimonium Chloride Citric Acid Hydanation Tetra Sodium EDTA FCD Red No 4 FDC chickenhearted No 5 Alovera Vitamin E6.5.4Physical and Chemical Properties Boiling PointAbove 21 oF specific Gravity1.02 Volatile by Volume80% approx Solubility in WaterComplete dehydration RateSame as Water6.5.5Convenience goodThe product will provide complete protection from all seen and unseen germs and bacteria.6.6Pricing StrategyRetail pricing for anti bacterial soap will generally be around Rs8/eachand will command a 30% price premium overother available conventional liquidsoaps available in the market. Our values product will not be only attractive toextremely price sensitive customers it will also capture the b uyers who are very much caring of their health. The soap market is generally inelastic, but we offer some different benefits overcurrent available soaps that justify the different qualities and price.6.7 procession6.7.1Agency SelectionAround 135 advertising agencies working in the market but Johnson Johnson has selected Manhattan multinational Limited (MIL) Advertising Company because the company has extraordinary technology and well reputation with government and well-bred sector in Pakistan. TV Advertisement Radio Ads News Paper and Magazines Sign Boards6.8PlacePak soap has also planned an in-store placement strategy to promote and market their product so to have uttermost visibility to the consumer they have assigned dedicated shelves to the product and are also promoting their product in underground and makro as well. Their placement strategy is mainly focused onv Place Pak Soap next to Safeguardv Equal or more faces than Safeguard, Dettol and Lifebouy.v Place between Detto l Safeguard where Possible.v Build brand block wherever possible.6.9Distribution StrategyInitially our distribution strategy will involve a combination of both distributors and direct sales through some available conduct in the market.Relationships with local Pakistani distributors then will be established for promotional reach and potential users. Our executive team will get the first order after direct delivery to the wholesalers and will give some discount to them.In the future entirely outsourcing distribution will allowJohnson Johnson to focus its efforts on marketing and expanding as quickly as possible.6.10Action Plan6.10.1Gantt chart6.11Financial Strategy (Budgeting)Johnson Johnson pvt ltd is a sub company of Johnson Johnson which operates in the country. This project is only for Rs22 million. We will buy machinery for toil of soap which will cost only Rs120,000 and purchase for Raw material is only cost for Pakistani Rs.40000. So all other expenses and salaries of empl oyees for production for the first quarter is can be seen in the followingPak soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Pak soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Pak Soap.6.12Sales Forecast7.Evaluation and ControlJohnson Johnson is a family company that prides itself on improving the health and well being of its consumers. By targeting all age groups, socioeconomic statuses, and partnering consumers, the new product will provid 22 million of net profit for the first quarter after the launching of the antibacterial soap, which is the actual amount of the projectDomestic sales increased .2%, while international sales increased 13.8% (2.6% from operations and 11.2% from currency). These figures represent Johnson Johnson meeting and prodigious consumer needs, which is partly the reason why it is a Fortune 500 company.8.Conclusion and RecommendationsWe have carefully investigate and analysed the market strategies adopted by Johnson Johnson Pakistan to boost the sales of new anti-bacterial soap () in the country and in first quarter Johnson Johnson will capture the 20% of market share.Following are the some suggestions for Johnson Johnson Pakistan Pvt. Ltd. impairment of soap will be set the according to the competitors. If competitors reduce their price they reduce their margin and should reduce the price.After successfully launched they should provide some flavours in the soap, so customers can enjoy different flavours as the other competitor Safeguard have 7 flavours in the market.Start a program in which they can educate children, industrial workers and mothers by hiring teams which will go door to door.9.Individual Critical criticism ReportMarketing Management subject was never interested for me before studying this staf f. When I started to learn, very first class creates my interest in this subject in which tutor gave us an assignment to analyse the market, which was the turning point for me. And we visited some clothing stores than I get knowledge about how to analyse the different things.Before starting my MBA I was not familiar with the appropriate terminologies used in the marketing field, but I was very much sure that I will understand these concepts.I have managerial experience but not in marketing field and I wasnt know even about to write the different types of marketing. As module was passing day by day I sprightliness many things change in myself, for example when I visit any place or store I started to analyse the things around me. This is the first development which I pure tone in myself.The concept of learning through case studies was very effective. It polished my reading and implementation of concepts and I come to know how the concepts can be taken out from the printed and elect ronic Medias. This developed my reading power and I learned how we take out the main points from a whole passage. Initially when I start to read a passage I feel difficulties to take out specific points from the articles, but day by day I feel change in myself, I feel confident and really enjoy reading articles and magazines.Presenting on the take care of the class is another opportunity which I got from marketing management module which is very important for a marketing manager or MBA student, because people says presentation is very important for sell some thing. By preparing Wilkinson case study in early classes and presenting on the front of the tutor was an awesome experience which developed a self confidence level and enhanced my presentation and speaking skills.By learning in very depth of the marketing concepts I understand how the all stakeholders are very important in the process of marketing such as how the competitors can effect on the business.After completing this mo dule I can write the marketing plan for any organization as I did in this assignment. Now I know how to use the marketing mix and how we can analyse the performance and how can we position an organization in the marketing.Porters Generic Studies, Ansoffs matrix, consumer behaviour, segmentation strategy and decision power of buyers were new for me and now I completely understand that how these models can be implemented in the marketing strategy of a company.Evolution of marketing metrics, ethics and social responsibilities and managing a marketing team is now not difficult for me as I am planning to start my own business after my MBA, I am very happy that I have enough knowledge of measurement and control a marketing plan and how to write a project plan by assigning different tasks to different teams.As a conclusion the whole module was very helpful to build and develop marketing concepts for me.References and Bibliography pattern Bookhttp//www.jnj.comwww.wikipedia.comwww.uniliver.c omhttp//www.marketingprofs.com/http//www.articlesbase.com/marketing-articles/https//www.cia.gov/library/publications/the-world-factbook/fields/2010.html1 / 27LSBF (MBA)