Enterprise 2.0: Do Companies Need It to Survive?

sm entirely weave 2. 0/3. 0 & Knowledge Sharing Essay 2 first step 2. 0. Do companies want it to survive? Z22-D Project Management telephone circuit English Smilena Spasova Lecturer M. Adams 09-03-2012 Surviving as a company, no payoff being small, middle-sized or large, in todays unstable scrimping beset by a severe recession, instability and uncertainty resembles conflict for your life in a battle field. Only those who atomic number 18 more(prenominal) prepared, move faster and more efficient and have strategic vantage over their enemies are the ones who get to keep their lie withs. undefendeding 2. is what is needed for companies to lay down and master those skills. It helps them structure and preserve corporate knowledge, cut exists, increase efficiency, join on employees and customers satisfaction and tap into new sources of innovation and expertise. Combined together, therefore the benefits of victimization enterprisingness 2. 0 are exactly what companies nee d not simply to survive, but in any case to have a lasting advantage over their competitors. Enterprise 2. 0 is a term that was first defined by Andrew McAfee 1 in 2006 as a description of how companies use the real Web 2. technologies within their internal and external set of techniques to conduct their course. In other words, it is a combination between the integration of Web 2. 0 tools and architecture within enterprises structures and processes with a careful consideration of the human particle the culture. Examples for such tools are Blogs, Wikis, Intranet, Discussion Boards, hearty Media Platforms, RSS feeds and many more which principal(prenominal) goal is to provide users with open space for communication, collaboration, asset sharing, personalization and aggregation. cardinal of the briny advantages that Enterprise 2. gives to companies is in relation to Knowledge Management. In 1991 Ikujiro Nonaka 2 express In an economy where the only certainty is uncertainty, t he only sure source of lasting competitive advantage is knowledge. Companies acknowledge that statement today soften than they have ever done before. Unfortunately in a dance orchestra of cases elbow greases, money and resources are wasted in the wrong direction when enterprises move to find the serious way to capture, leverage and store corporal knowledge. One of the reasons for that is that they dont use the proper tools to achieve that goal.Enterprise 2. 0 even proposes the solution. For example, by simply incorporating Wikis into the companys fooling workflow, all of a sudden employees go out have the chance to take part in building a collective memory by expressing and contributing with their mute knowledge. The difference compared to the old-school Knowledge Management techniques is that by using the new Enterprise 2. 0s way knowledge dissolve be stored, edit and correct but it foott be lost because it has already been made explicit by sharing on the Wiki.So, even if an employee retires or decides to quit the company, information doesnt go with him by having existed only in his head. Another benefit of using Enterprise 2. 0 is that it cuts costs drastically. Whereas In the era of Web 1. 0 Marketing efforts required an enormous kernel of money, today most of the Web 2. 0 applications are free and anticipate in the cloud. Consequently, all the resources should be spent in time and effort to invent the right strategy, quite a than to negotiate prices with traditional media representatives.What is more, the emerge of Social Media and platforms like Get Satisfaction3 gives a totally new perspective on the Customer serve practices within companies and the included expenses. Due to Enterprise 2. 0 employees can now have a live chat with customers rather than using the old methods like traditional telephone or e-mail. rescue faster solution and demonstrating personal attitude and attention is therefore increase consumer satisfaction and this wa y contributing to the companys positive image. Enterprise 2. also helps companies work more efficient. If for example, employees are enabled to use the RSS feeds feature they need to spend only 10 minutes per day for staying up-to-date with all the new and relative topics, instead of receiving 100 distracting emails or having to browse randomly through the intranet News section which demands way too much time. The RSS feeds also enable structured and relevant information which can be customized and corrected on a daily basis. What is more, increased 1 2 3 http//nonwork. andrewmcafee. rg/ http//www. economist. com/node/13517582 http//getsatisfaction. com/explore/customer-support efficiency can be observed when payable to easy collaboration, sharing and data transferring by means of a Web 2. 0 platform employees tend to deliver their projects faster. As a result, because of the psychological aspect of Enterprise 2. 0, a. k. a the human element, employees satisfaction level can signi ficantly increase. Working more efficiently makes people feel that they are contributing to the company in a positive way.Taking part in a platform where employees can add, edit and discuss content will make them feel significant and belonging to a community that divisions a common goal. A virtual reality where it doesnt matter what get within the company the user possesses in order to express an idea or share an idea, can lead to lower Power maintain Authority4. Small steps incorporated via Enterprise 2. 0 strategy can lead to great transformations in employees attitude towards their employers.And a company with a high dissatisfaction level of its staff can never survive in the course of time. Last but not least Enterprise 2. 0 is the best solution for discovering and implementing new ways of innovation and expertise. A uncorrectable economic environment argues for the need to innovate more, not to pull back. says muckle Chenault, CEO of American Express. Having carefully c hosen combination of all the right Web 2. 0 tools to suit the companys needs is stock-still an innovation itself. Enterprise 2. is a way to transform closed, authority operate working atmospheres into a collaborative environment driven by employees innate motivation, needs for belonging and self-actualization. A company that can be characterized by those terms therefore has already established the basic platform for open innovation. For example, a simple, random and not so clear idea divided by an employee on the Internal Social Media platform, can very quickly, comfortably and naturally transform into a feasible and actually very injure and realistic one.This idea though wouldnt have come to live if the person didnt have the motivation or the possibility to share it. That is why companies need to consider Enterprise 2. 0 in their workflows modify space for new topics, discussion and collaboration to emerge. Without innovating both internally and externally and upgrading ex pertise in such a transitional and constantly exploitation environment, businesses are just doomed to go down. In conclusion, Enterprise 2. 0 is no longer just an advantage for companies who implement it into their activities, on the adverse its a necessity for survival.Only the businesses who know how to correctly manage their collective knowledge and preserve it, conduct their processes with greatest efficiency and lowest cost possible, keep their employees satisfied and spend their resources for constant development in their daily workflow as well as products will keep on existing. And in order to achieve those results and therefore survive, companies need to integrate Enterprise 2. 0 into their management and communication techniques both internally with their employees and externally with their customers and business partners. 4 ttp//www. investopedia. com/terms/p/power-distance-index-pdi. aspaxzz1oXVBCP5S Number of words 1156 References Wiki Service (Spring 2006). Enterp rise 2. 0 The Dawn of Emergent Collaboration. referenced on 8 manifest 2012, at http//www. wikiservice. at/upload/ChristopheDucamp/McAfeeEntrepriseDeux. pdf Slide Share (12 March 2010). Enterprise 2. 0 Knowledge Management People at the Center. Referenced on 8 March 2012, at http//www. slideshare. net/TSystemsMMS/enterprise-20-knowledgemanagement-people-at-the-center Chartered lend of Management Accountants (13 June 2011).Video enterprise 2. 0 where does the value lie? Referenced on 8 March 2012, at http//www. cimaglobal. com/Events-and-cpdcourses/Events/Enterprise-Web-20-event/Videos-1/ Spigit (unknown). Maslows Hierarchy of Enterprise 2. 0 ROI. Referenced at 8 March 2012, at http//www. spigit. com/spigit-blog/maslow%E2%80%99s-hierarchy-of-enterprise-2-0-roi Investopedia (unknown). Power-Distance index finger PDI. Referenced on 8 March 2012, at http//www. investopedia. com/terms/p/power-distance-index-pdi. aspaxzz1oXVBCP5