Primark and Blockbuster Describe the main aims and objectives of the business

Describe the main aims and marks of the problem and the external factors which arrive at adjoined the ability of the argumentation to contact its aims and objectives.-Analyse how marketing activities, enterprise skills and team ups chip in contri simplyed to the success of the courseTask 1 Aims and ObjectivesAll Businesses wee a variety of finales that they aim to carry let on and al more(prenominal) or less demarcationes do achieve their goals. When they do they set their business with a much bigger goal that they impart then filter and spend. The common aims of business atomic exit 18 to aim to constrain bring in so that the leter bay window expand the business all(a) the aforesaid(prenominal) bigger and which impart fascinate the way that they be oblige. Some of the common aims argon declared above and similarly explained in details below.The business I look at chosen is Primark. First Primark store was exposed in June 1969 in Mary Street which is where the Headquarter is excessively located. The business sells a variety of clothing, spot and home w be such as curtains, pillows/cushions, rugs and simplex bathroom equipment e.g. washbasin seats. Primark has 238 and 156 store just in United Kingdom, 38 Stores in Ireland and and so onAlso read The Story of an Eyewitness Essay AnalysisPrimarks goals atomic number 18 mainly to purloin what the humanity needs in a satisfactory pure tone and a low equipment casualtyd way. Seeing as Primark does non charge much notes for all of the harvests that they sell, plenty should be realising that the convergence would not last precise long as more(prenominal) pricey products that we would get from other store. The prices for Primarks Products argon all based on the tone of voice of the product and its use which entrust all be interpreted into ac wager when they price their products.Primarks business aims and objectivesPrimark aims for increase sales by placing sales on a daily basis such as at the end of either season. For example, at the end of pass they come step to the fore forward the winter products on half price sales which is a in effect(p) strategy for a business to use be rush people volition try to save money on products that they testament be needing for the next winter and they want to be a step ahead and prep atomic number 18d for the arriver of the next winter. They objective here would be to make trustworthy that they do not price their products at a ut closeer personify preferably than a sound and affordable price. Primark sell goods at a levelheaded price and they want their customers to claim a variety of options to them, so Primark ar religious oblation their customers good prime(a) products at reasonable prices. This leaveing be achieved by aspect at their competitors and other stores, selling sympathetic products, and make their prices lower than their competitors.Primark mainly aims to come thr ough good gauge products for their customers because they want their customers to accomplish ground that Primark is a good comp whatsoever. Just because they sell products at a very cheaper price, this does not incriminate that the products they sell ar not good or at a bad quality. The main objectives in gear up to fade this aim volition be to satisfy their customers and gain more capability customers. This pass on be adopte by making incontestable that they provide the customers with good quality products in cast to grab capableness customers. This go forth in addition serve rise up oneself them to grab more potential customers as head as letting their customers k at one time that they sell good quality products.Primark makes sure that their aims and objectives be linked to SMART which intromits their aims and objectives world specific nub that the goal plainly ift be accomplished than a general goal and mensurable signifi cigargonttece that they kin dle measure the progression that they ar making to achieve the goal. Achievable, realistic and metrely gist that the aims and objectives set up be achieved, realistic and can be achieved in the time they want to spend on achieving the aim.Primark aims to provide their customers with an subtile customer service which involves them macrocosm friendly and helpful towards customers and faculty. Primark wants the everyday to think that they are a friendly company, so that this makes their customers want to come back to their store if they opinion welcomed. Primarks objectives for this are to make sure that the staff treat and greet their customers properly. They are trying to achieve this by greeting customers as soon as possible and making them feel welcomed at Primark and they a corresponding ask if they want any help in case they are shy to ask for help, just to make it easier for their customers. This impart in like manner help them grab potential customers and which wil ling mean that Primark will be benefiting from a range of areas such as increased sales, potential customers and etc.Primark has a policy to treat everybody the same and everybody study their own amends. Primark wants to make their regular customers to feel kindred everyone is treated the same. Each and every customer are the same to Primark whether they have less money or lots of money with them, Primark intends to treat all their customers as equals. Primark will achieve this by having an objective to making everyone in the store feel separate and also by making everyone feel equal they are special and no different from one another.Primark aims to betoken young, fashion-conscious below the age of 35s, go them spirited quality and fashion basics at a reasonable determine, so that it could be afforded by everyone and are value for the amount of money they misdirect off.Making a profit is one of Primarks main aims and the objective to achieve this aim would be to make sur e that they get increased sales instead of decreased sales. Increased sales will help Primark to make a lot of profit and will also destine them if they have gained any vernal potential customers for Primark. This will also help Primark k at present the performance of their staff such as if they are providing an excellent customer service because this will increase sales. Primark comes up with their own designs for habiliments that would attract their targeted customers which would be the under 35 year olds and the young who like to be up-to date with the modish fashion. Gaining more potential customers would also find Primark making more profit than usual. Making a profit will also help Primark to expand their businessTotal revenue is the hail amount of money that comes into the business, Primark from selling products or service that were originally knowing by the business. The total revenue can be calculated byPEST governmental Factorsthither are several(prenominal) politic al factors that could affect the entire firm of Primark. One would be that if they were sued by their competitors for write their similar products this will incur the market to a ruining for Primark. Primark was brought to court and sued by many of their competitors for write designs of their products. This has a major offspring on Primark as a whole firm because if they keep getting sued that will bring their market to a downfall and that is not striking.In May 2004, Monsoon also took legal actions against Primark. Monsoon claimed that Primark had copied their 44 butterfly skirt, selling it at 11, as s rise up as write the Brittany top for girls. Primark charged around 23,000 by Monsoon which was also an break-of-court colony and this was after Primark admitting to the copies. In April 2005, Monsoon accused Primark of copying the designs of six more items that they claimed to have created. Primark was once again forced to remove all of these products that monsoon sued th em form, from all the Primark shops when Primark was bratened by Monsoon to take legal action.Primark was not sued just by Monsoon because in 2009, Primark was sued by Superdry for making a cheap im vexe on of their Brad jacket. Primark got an discover-of-court settlement with high street fashion brand Superdry, after Primark was accused of copying one of the Superdrys leather jackets which was originally priced 174.99 at the Superdry store and the imitation was sold for 30 at Primark stores. This lead to Primark being sued which exposed that they were copying their competitors products which would have brought suspicion to all their other competitors on Primark. Primark was make to see the monetary consequences of their illegal action that lead to a downfall of Primark.Political Analysis relates to the ability of the makeup to adopt or follow on the different governmental initiatives that might affect the performance of the entire firm, so basically this will affect Primark as a whole not just one Primark company the entire Primark companies and this will also include the headquarters. The government might establish certain(prenominal) policies for Primark and these policies that are established by the government might divert the local priorities of all the Primark companies.The government has a role to contribute in estimating and also forecasting the success of downfall of the Primark. The government might regularly take action in the interpolates of financial and economic policies in at a certain point on how the economy reacts. As the government also holds the regulations that should be part of the businesss cycle per second. Examples of the several acts that the organisation needed for compliance included the wellness and safety act, sex magnetic discrimination act, disability discrimination act, data surety act, sales protection acts, consumers protection act and so on. It is highly recommended that the organisation should be reacting to the impact of any increase or decrease in taxation or even to the impact of the acts in their business.Economical Factors in that location are many Economical factors that may affect Primark and which may cause Primark to fall behind of their competitors. Primark targets the young Customers specifically the under 35 year olds. In 2008, Primark opened over 12 sweet stores and has now moved its business around Europe. This is a successful sheath that took carry for Primark in 2008 and this could be affected in the future if they dont make sure that they keep up with the forever changing economy. This will have an effect on some of the aims and objectives that Primark aims achieve because Primarks potential customers would not have faith in them due to them copying products of other retailers.The business environment is ever-changing, and it is crucial that Primark examines the environmental factors correctly in order to will them to adapt to changes that may arise in the future. If Primark fails to analyse the environment changes correctly, or if they do not pay enough wariness to observing the environmental changes then at that place are chances of Primark missing out of vital opportunities and will certainly fall under massive threat. This will also help their competitors to get ahead of Primark and it would not be an at heroic(p) matter to report. It will take Primark a very long time to get back on track and make sure that they handle things properly and to compete with their competitors on the same level.Economic analysis will help the Primark answer the increases and decreases in interest evaluate and its impact on their business or how a ceding back in the business cycle can affect their business as a whole. Primark has been recognised as one of the strongest businesses that can contribute a lot in the boorishs Gross Domestic Product or GDP. In order to make Primark able to stand indifferent economic changes, there should be a strong financial fund that holds in the effects of recession as much in low exchange rates made by the import and export operations.Unemployment began to level off towards the end of 2011, and the base of 2012 saw the first fall in almost a year. This would have affected Primark due to the fall of Unemployment it would have made it harder for Primark to recruit appropriate and suitable staff for their companies which representation less staff and it would have put more pressure on the staff that are employed at Primark because they will have to complete two peoples tasks in a day. inflation could perchance be one of the factors to affect business. Inflation is actually a rise in the general level of prices of goods and service in an economy over a specific period of time. I dont think Inflation would affect my selected business, Primark because their products are a mainly fast-fashion and a decent bell and thats one of the main reasons that Primark makes a lot of profit and has many potential cu stomers.Interest rates could also be a cause that affects the business. An interest rate is like the fee that you would have to pay as an interest which is paid by a borrower for the use of money that they borrowed from a lender such as the Bank. So basically the charge for borrowing money which is called Interest and Primark has also paid interests for the amount of money that they have borrowed of the bank. Primark has made sure that they pay back all the money that they have borrowed with the interest.Social FactorsPrimark has received several awards for being value retailer of the year and UK retailer of the year. This will mean that Primark has an advantage of spillage abroad to other countries that they have not opened a Primark street store in those certain countries. Primark can now also easily expand and diversify, giving its competitors such as Next, HM, New Look and so on, a agonistic environment with the large amount of financial power that they hold. Primark now opera tes from 5.4 million sq. ft. of selling aloofness which gives them the advantage of providing more goods and services for their potential and usual customers.Primark has many competitors and the competitive rivalry is VERY HIGH as there are a number of similar sized companies in the market who are offering similar kinds of products and due to high cost on exit (Exit barrier). The threat of substitutes are also HIGH for Primark because other company are offering similar products that are offered by Primark with a lower price and now it is very tardily for customer to switch from one product to other as they have a variety of products to choose from for cheaper prices.The threat of new competitors for Primark is LOW due to the high cost setup because new business cannot afford the amount of setup costs. Now-a-days banks tend to give loans for entirely bigger businesses due to the smaller businesses not succeeding and failing to pay them back. Primark have number of smaller ones rat her than relying on one big supplier. So here the negotiating power of suppliers is LOW with Primark and amount of Buyers power is HIGH, as the market has many multi companies in them and now customer have plow more sensitive than before towards the price that they pay for the products they purchase so they tend to visit every similar shores and then they come to an oddment on where to deprave the product and this would include the switching cost which is also not too high.The economies of casing may also have an effect on certain businesses. An economy of scale is the increase in the intensity level of production as the number of goods that are being produced by Primark increases. In general, a company such as Primark that achieves economies of scale lowers their average cost per unit through increased production seeing as hardened costs are shared over an increased number of goods.There are two typesetters cases of economies of scale one which is an external economy, which means that the cost per unit depends on the size of the industry, not the firm. The second type of economies of scale is internal economies which kernel the cost per unit depends on size of the one-on-one firm.The taste and preferences of the buying population is on the priority of the business. If there are newly-marketed products, the organisation will surely find many other slipway that they could develop their own design which would make them be on the pencil lead market. This would exhibit the ability of Primark in different social changes and challenges mainly when they have many competitors.There are lifestyle factors that may affect Primark because they will also have to think nearly what the customers want. Most customers wait to have the latest fashion with the cheapest demands, meaning they would like to keep up with the latest fashions and be able to get them for cheaper. This could also affect the aims and objectives of Primark because if the customers decide not to shop at Primark t would decrease their sales. This would have a major effect on one of their aims, which is to get increased sales and they business would be on a downfall.Technological FactorsThere are few technological factors that may affect the success of Primark and there are a number of technological factors that may help Primark succeed against their competitors.In Primarks declare oneself for world class, cutting edge management of its ethical auditing programme, it has signed a circulate with BSI Management Systems for the provision of stochasticity Software. The investment in Entropy Software is a key part of Primarks ethical trade strategy, which will help calculate all supplier audits, non-conformances and remedial actions and also allow it to be managed through the Entropy Software platform, with much salienter worldwide visibility and management ascertain. This means that Primark would either be on the same level or ahead of most of their competitors with thi s software installed at their stores.However, Primark lacks on online obtain whereas MS have an online shopping which gives MS a head start and gives the leading position to them. This affects Primark because they do not own an online shopping system which most people shop on. Online shopping is one of the most essential things for Primark as most people are lazy now-a-days and shop online. Moreover, most people tend to check out the new products that Primark has and customers will also want to find out if any products are on sale at Primark through online as well as shop.Environmental factorsEnvironmental factors can affect the business because if there was certain changes in the climate and environment. For example, if there was a sudden change in the sea levels, which would certainly have an effect on the menu of supplies for Primark. If the goods are delayed for some time, this would decrease the sales for Primark and making them fall asleep their potential customers that the y have fited so hard to gain.Marketing activitiesMarketing compound megahit has been applying huge amount of effort in achieving their aims and objectives and in being successful. Factors such as marketing mix, they are providing the lift out product they possibly can. The products are high in quality, and original. The set they are keeping it fair. They are not ripping of customers, the customers feel safe with them because the customers know keeping a link with smash hit mean they are happy with their pricing and the quality of their products.moreover, the placing is extraordinarily well they have situated their store in a place where the customers are able to find it easily. Blockbuster is situated in a place where they are closer to wherever the customers are. The megahit validation knows what the best is for their customers, because of the carried out chief(a) and secondary investigate. E.g. some primary research which blockbuster looked into was test marketing and focus group. Test marketing have-to doe with a certain product being tested in certain market to an several(prenominal) age groups and seeing where it fits the best. Secondary research was looking at their competitors work, how they are getting all their customers and trying to expand in that idea and link it to the ones which blockbuster already has. So these types of secondary and primary research which blockbuster carried out and managed to gain the success in reaching their aims and objectives.To prove or disagree with that statement on the next varlet are graphs and charts of a questionnaire on the customers who shop at blockbuster enquire how well blockbuster are doing in their 4ps and the overall business itself. team up working collaborationHow the blockbuster team has efficaciously managed themselves in receiving their organisational aims and objectives. The meaning and importance of groups and team work in a business is essential. deed is a group based activity and i f the organisation is to function efficaciously it requires collaboration and co-operation among members. In other words meaning any number of people who interact with one another are psychological mindful of one another and perceive themselves to be a group.Group are characteristics of all social situations and almost everyone in an organization with will be a member of one are more groups. The working of groups and influence they exert over their membership is an essential feature of human demeanour and of organisational performance. So one event which blockbuster team has collaborated is the bankruptcy moment. condescension having the worst time and getting sued by Netflix, they were looking into their research more effectively. They looked at the 4ps care liberaly. They looked at the competitors way of gaining customers. The pricing, the productivity the quality of it and so on. The team work or the groups have co-operated with the business so well from going bankrupt they made the position of the business become number 1 in the rental retailing world.Questionnaire questions asked in the two different questionnaires are shown below for both questionnaires.Question on questionnaireaudienceWhat are your thoughts on the pricing on the products which blockbuster are holding them on? in the worldly concern eye(predicate)The qualities of the products are they up to the standards and are they up to your satisfactionPublicThe promotional activities which blockbuster holds on occasions are they the best So meaning should they reduce the price further or add additional accessories on to that deal and have it for longer periods of time.PublicThe placing of blockbuster is it situated in a place where you can easily get to it and find it easy to find Is it the best place to reach the audience so customers?publicOverall, blockbuster how good are they doing in their business, so are they achieving the best, most customers, and good quality products and so on?public The top questionnaire is a public based questionnaire which I handed out to those who shop at blockbuster and are working in place. The bottom questionnaire is a pupil based questionnaire. Why I chose to do two different questionnaire is because they will help me get the view of two different classes. Public status will tell me what they think of blockbuster rental industry, through what they can afford because they work. The student questionnaire is a based questionnaire on what they think of blockbuster rental industry because they buy mostly from blockbuster, e.g. wagers. The students will be motto what is good about blockbuster by not thinking of what the price of the products are, and how they are given out. Because they dont workQuestionsAudienceWhat are your thoughts on the pricing of blockbuster products?StudentsWhat are your thoughts on the products of blockbuster?StudentsWhat are your views on the promotional activities on the blockbuster deals?StudentsWhat are your vi ews on the place where blockbuster store is nearest to you?StudentsWhat is the overall view on the blockbuster rental industry?StudentsThe two questionnaires are compared at the bottom, which shows what they have in common and what they dont and there you can see why I chose to do two different questionnaires. The different in minds and the classes they are in.Question 1) pricing of blockbuster?School publicWhat the questionnaire found out for me from the students is that positive feedbacks may include something along the line that it is the value the pricing should be for their products because the value of the product is in high quality, the gaming lease and the buying of the movies or games are up to the customer s expectation. Furthermore you can buy membership for rent, so the students thought that that was a good deal.The public replied by the same crystallize of answer. The pricing for games as an example, is that high because firstly they are high quality, online severed, amazing graphics and the game modes. The movies are high definition. So the public graph shows the nearly the same sort of positivity and the amount of numbers which they thoughts was the right pricing.Negative feedback may be along the line of that it is expensive. So opponent what the positive feedback all think to. They dont think the quality is up to what they think is right and so on.Negative feedback which I got back was that they are expensive. Again opposing the positive feedback. Some say that due to their pay they cant buy it but overall, its good.The two pie charts above show the end in views in acknowledgment of blockbuster from the students in Drayton manor high school and the people in workplaces or outside in public. The pricing of blockbuster utilizes where the faults and the goods are for this company or blockbuster. In general call pricing is simply what the company gives their products in order to sell the most goods from their stores. In the bottom table you c an see how the two graphs show the differences in themselves and the similarities in them self selves. Or moreover the disadvantages and the advantages blockbuster got in their pricing strategies.Overall, blockbuster has a good quantity of numbers sustenance the goods of pricing. E.g. blockbusters are becoming global leaders through this. More and more people are renting their movies and games and buying them also. So blockbusters have been doing jolly good with their pricing but however. More people are downloading the movies and games of online for free. This put blockbuster into gaining loses of customers. So their profit level went done by miles. This also gives a bad impact on them reaching their aims and objectives.Question 2) quality of productivity?School publicFirstly, products are simply what the market provides to its target audience. The charts above show the different thoughts on what they think of the productivity of the blockbuster products.The positive feedback whic h I concluded to get from the students was that they are up to what they expect to get. But some thinks that the products that blockbuster provides are of other companies like Disney or other game software companies. So it doesnt actually count to what the products of blockbuster are up to high standards.What the positive feedback which I gained were that they were not scratched up, they worked properly. So you can see in the chart everyone ticked yes so full 10 people agreed that the blockbuster provide the best productivity they can offer.Negative feedback which I received about the products were that they are risky with the quantity of how many of the same product blockbuster has got. Some students went to buy fifa they get the repartee of we are out of stock for that product. So the quantity of the product matters when dealing with the productivity of any company.As you can see that the negative feedback which got was nothing. Because everyone I asked ticked yes. They did not objective with the productivity of the product of blockbuster.Overall, the productivity of the product from blockbuster is too what the customers expect. Blockbuster never had any complains about their products and they got positive feedback about their products. Blockbuster however, been unable to get the most amounts of people to buy their product. Because their competitor has been stealing their customers with their online movies watching site. With amazing quality and the best they can provide. So with the productivity blockbuster has been doing outstanding but Netflix beats them by an inch of better nests. So competition is a main obstacle in reaching their required aims and objectives, so blockbuster must know what to do in order to restore its profit levelsQuestion 3? Promotional activities?School publicPromotion is type of communication that uses various methods to reach its target audience in order to sell the best and allay gain the scene profit.Positive responses which I had been given by some of the students were the promotion types which blockbuster gives out are pretty effective. Why? Some say that it attracts the customers in varies different ship canal. Firstly, the deal itself. What it is? Secondly, the pricing, so what the deal is ended up adding to and how much of amount disc for movies and games can be bought.Positive feedback which was given to me by the public was as follow. The deals which blockbuster gives out are always amazing to look up to. They dont give a slight dissatisfaction of what the deal disdain them by. So any bad faults.Negative feedback such as they dont have the best for their deals. They are simple. In order to gain more customers they need to promote their promotions through TV and billboards maybe.Negative feedback which I received back where they were still high in pricing. They may have some deals which give out 5-10 DVDs but people just download it from the mesh for free and for high quality.The promotional act ivities for blockbuster have been effective in gaining various customers. However people just download the movies or get pirate copies for 2. They can get cheapest games from gaming sites such as steam. Steam is an online gaming site where you can buy games including the latest ones like fifa 13 and mw3 and play them on your pc for the same type quality on the gaming consoles. So blockbuster may have great deals but, people dont buy from them they download it free of the internet and or buy it for cheaper room online gaming sites like steam. Again blockbuster must research the competitions. There is not only Netflix or game, but online gaming sites like steam so this is a let-down for blockbuster they got sunk by an online gaming site.Question 4) the placing.School publicBlockbuster which I looked at is in west Ealing the nearest blockbuster to my house and to those who I have asked to fill out my questionnaire.Positive feedbacks were basically as simple as the blockbuster store is near my house. Or it is around the corner. Blockbuster is on high street of west Ealing so they are seen without having the people for them or their store. They are easy to find. But most importantly they are close to their houses.Positive feedbacks were the same as the section for the students. Some whys which were the response were they are closer to their housings and in the main shopping marrow to where they live. So in this case it is west Ealing. People say they can just walk to their nearest blockbuster so its great for them.Negative feedback not given because nobody though blockbuster had a bad placing.Negative feedback was they are not more than one blockbuster around their housing area. So in west Ealing there is only one blockbuster, none in Ealing Broadway and other towns. So they need to consort their store to further reaches.Blockbuster placing of their stores in fact done great for them, because whenever you enter west Ealing that is the first store you see. Most i mportantly it is the only blockbuster store you will find. Why this is a good thing, blockbuster will get all of its customers to that coming store so they will receive the great deal of profit and customers. However not having a blockbuster everywhere or every town, such as Ealing Broadway customers or consumer will go to their nearest gaming store. So Ealing Broadway has Argos or game or other stores like him. So blockbuster has lost in profit and customers due to this point.Question 5) overall view of the business.School publicOverall view of blockbuster, means it include the 4ps and the whole business layout itself. signification the staff, the stores and what the business should, does provide.Some positive feedback which I got back from the students was that the students thought that the deals which blockbuster gave were amazing. E.g. game like call of duty, if you pre order it and get at midnight on the day comes out you get it for 2. So the students enjoy these kinds of deal s and thats why the students think that blockbuster is the best store.Positive feedbacks are simple being just a great shop and the place for to rent and buy DVDs. The staffs are helpful they tell you about any unsure products, they will give you feedback and their personal views on the product. So you if are buying it you wint regret buying it.Negative feedbacks were that they werent enough stores in London. They need to build more stores in order to gain that goo profit and take on their competitors like Netflix or game. Or as I previously said online gaming site named steam.Negative feedbacks were as follow, they said that it was slow on customer service and the stock levels. What that means whenever someone goes to buy something, blockbuster dont have it or its for viewing only.Overall, the business has done great but for them to reach their aims and objectives they need to build more stores to reach their max profit and not go bankrupt. Blockbusters have gone bankrupt by Net flix. Blockbuster has been sued for manage Netflix ideas which concluded the future of blockbuster into bankruptcy. No customers went with them. No nothing bought and rent. So overall blockbuster has been having difficulties in life of its stores but blockbuster still managed to achieve the aims and objectives it has dreamt of. So global leadership is still highly stated with blockbuster, they still are in front of Netflix, they are still the best rental type. All this because they knew what they were doing. The 4ps were defined well. So the right pricing, good quality products, and so on. Blockbuster may of have been deflected in many ways but they stood their ground and did achieve their biggest aim of global leadership in the rental retailing world.Manager response to the success of business in achieving their aims and objectivesIn order to reach the aims and objectives, the manager gives me an answer of management and control. In the discussion the role of the manager attention was drawn to the motivation of staff and importance of control over the performance of other peoples work.Organisation implies control. A social organization is an ordered arrangement of individual human interaction. train process help keep them conformant to the rational stick out of organizational. Organization requires a certain amount of conformity as well as the integration of diverse activities. It is the functional of control to bring about conformance to organisational requirement and achievement of the ultimate purpose of the organizational. This shows that team work is an important factor in running blockbuster rental retailers.Control and management is essential in order to get the best out of the staff as a manger. In order to reach the max potential to gain the organizational aims and objectives you will need control on the staff.Furthermore you need control over the 4ps in order for the business to succeed in their aims and objectives. Control over the 4ps is essent ial. Control over the 4ps meaning full success on the business profit lines and aims and objectives. 4ps meaning control on place, product, promotion and price. The business needs to know what has the best meaning of customer needs is. They need to find out their expectation and what they can afford. This can help the business achieve their aims and objectives.