External and Internal Environmental Analysis Paper Essay

The purpose of the composing is to scan, the internal and external milieual factors of AT&T internet access technologies for the consumer market. It further identifies and discusses the AT&Ts core competencies and sources of competitive advantage. Lastly, AT&Ts championship model and its impact on the musical arrangemental exercise (UOP, 2013). AT&T uses the most common tool (i.e. SWOT analysis) to analyze its progress in the market and identify the facultys, weaknesses, opportunity and, threat. out-of-door environment analysis is important in determining the strategy that should be adopted by a personal credit line and internal environment analysis is critical to identify the core competencies of the business.extraneous environmentAT&T very surface understands their competitors and external factors and hence, to wear out resonate its customer deficiencys, it formed the Broadband & meshwork subsidiary. The external environment consisting of all the conditions and for ces that affect its strategic options and define its competitive blot (Pearce & Robinson, 2013, p. 12). External environment can be broadly classified into common chord types Remote, industriousness and, Operating. 1. Remote environment consists of the forces like economic, social, political, technical and ecological factors that originate beyond, and ordinarily irrespective of, any single firms operating situation (Pearce & Robinson, 2013, pg. 87).2. Industry environment The general conditions for competition that influence all businesses that fork over similar products and go (Pearce, 2013, pg. 97). Operating environment also called the competitive or task environment comprises factors in the competitive situation that affect a firms success in acquiring needed resources or in profitably marketing its goods and services (Pearce, 2013). They also control a major portion of the Tier 1 backbone of the internet.Remote environs (RE)See more how to write an analysis of a research p aperWith each environmental factor exerting its effect individually, the analysis in these three different kinds can be done separately. Some of the main removed(p) environmental factor that affects AT&T argon economic, political and technological factors. Economic factors affect because more and more consumers can afford resplendent internet service in a good economy and, the tot declines as the economy slows down. Political factors do affect the day to day functioning of the service and, regulation in the internet/ cable pains is very stringent. Any changes in the government policies/ regulations will directly or indirectly impact AT&Ts business and, consumers inflow. scientific factors also affect the company because there is always a need to adapt the latest technology in the industry. The ever changing technologies, apps, products and, services will alter consumers attitude and buying behavior.Industry surround (IE)The IE factors that impact AT&T be buyer power, qualify avail mogul and competitive rivalry. The internet users have increased dramatically in the recent years. Providing great service and technology requires a large investment, except when customer switches their internet carrier, it result in high loss (bad debt write off from this trend). While Time Warner and AT&T have attempted to combat, these losses by charging one month bill in advance. Though a huge amount was recovered before the customers were gone but didnt guarantee, customer loyalty. New entries are always a threat, mainly if they support services in rural areas, where AT&T is still onerous to make a mark.Operating Environment (OE)The OE factors affecting AT&T are customers and creditors. With the slowed economy in the country, the assessment of suppliers and creditors is critical to an accurate paygrade of a firms operating environment. Question like Does the creditors sensibly value and willingly accept the firms pricing strategy for the service AT&T provides? Do t he creditors perceive the firm as having an acceptable record of past payment? (Pearce, 2013, pg. 114). Operational indicators, which measure performance in projectning and implementing organizational strategies, are internal, andexternal customer satisfaction, timberland metrics, internal processes, internal innovation, and continuous improvement efforts tend to drive in store(predicate) financial performance (Curtright, 2000).Internal analysisTo analyze the internal environmental (IE) factors for AT&T, one will have to first identify the strength and weakness of the organization. AT&T is amongst the largest cable companies, serving every issue 1000 company, as well as neighborhood businesses around the country. AT&T serves 17.8 million broadband customers, including wireline (DSL, U-verse High-Speed Internet and, Satellite) and wireless industrious broadband LaptopConnect subscribers (att.com, 2015). AT&Ts services and competencies are well matched with their strength to mee t the market needs.The major internal environmental changes, or areas for change, that could be expected to impact AT&T include merchandise new product offerings, new technology and, market trends. Financial ability to acquire new(prenominal) firms and, corporate resources, capital expenditure. operations network circumspection and partner relationships.Personnel key executive management positions. Quality desegregation of controls on projects, monitoring of quality, system modernization and, operational support systems. commonplace Management performance and strategic planning (Delahunty.com, n.d.)The external environment factors that are being discussed cover most of the strengths of AT&T versus weaknesses. But addressing the estimable obligations and exceptions of the consumers will always help (Teams feedback).Core Competencies and ResourcesCore competence is a capability or skill that a firm emphasizes and excels in doing while in pursuit of its general mission. Core co mpetencies that differ from those ready in competing firms would be considered distinctive competencies (Pearce & Robinson, 2011).The basic resources include tangible assets, nonphysical assets and,organizational capabilities. Some of the tangible assets of AT&T are inventory, hard cash reserves. The financial resources and physical resources property, plant and, equipment net. The assessed intangible assets at AT&T are its brand name, (Goodwill) reputation, trademarks, licenses, trade secrets and, copyright.All the resources available at AT&T are valuables, and they provide the customer needs better than other alternatives. The resources are scarce and drive a key portion of overall profit. This makes the service provided by AT&T sustainable over a long period, which help in making better strategic plan for the organization.Competitive position and possibilitiesDistinctive competencies that are identified and nurtured throughout the firm, allowing it to race effectively so as t o provide products or services to customers that are superior to competitors offerings, become the basis for a steadfast competitive advantage (Pearce, 2013, pg. 164). AT&T stands strong and gives very knotted competition in its current competitive position. AT&T political science Solutions provides professional services so agencies can better serve their customers and meet mission object (Pragmatics, 2007).AT&Ts pending encyclopedism of DIRECTV will give more customers more opportunities to enjoy their favorite movies, TV shows, music and, sports. Final regulatory approval of the merger will change the combined companies to deliver more content to customers across multiple screens busy devices, TVs, laptops, and the backseat displays of connected cars. Its commitment to expand and enhance its deployment of high-speed Internet service to cover at least 15 million customer locations across 48 states most of them in underserved rural areas (att.com, 2015). Structure of the orga nization and how it affects organizational performanceAT&T has departmentalization structure as seen in the division of labor as well as the decentralized decision-making appoint to teams, it shows that the existing policies, rules and regulations are directory in nature.Apparently, the chain of command in the business unit is rather limited to the team leaders and the Chief Operations Officer. Since the organizational structure is rather flat, the business faces the adverse attitude of the employees with summon to the change in the organization. This indicates that the informal structures of the organization tend to have a great influence on the actual behavior of the employees (Management Paradise, 2011).ConclusionBy focusing on the SWOT analysis (external and internal environmental factors), AT&T can identify its strengths, weaknesses, threats and, opportunities. This can help the company to improve its competitive position in the internet market that will in turn generate addi tional revenues.ReferencesAT&T. (2015). AT&T connection Information. Retrieved from http//www.att.com/gen/investor-relations?pid=5711 Coppola, J., Delahunty, S., & Keune, G. (n.d.). The Internet Connection War-AT&T Internet Services for Consumers, a Strategic Evaluation. Retrieved from http//www.delahunty.com/cv/paper_att.doc Curtright, J. W., Stolp-Smith, Steven. C., & Edell, E.S. (2000, January). Strategic performance management Development of a performance measurement system at the Mayo Clinic. Journal of healthcare Management, 45(1), 58. Management Paradise. (2011, February 2). Organizational Structure of AT&T. Retrieved from http//www.managementparadise.com/forums/human-resources-management-h-r/214644-organisational-structure-t.html Pearce, J.A. & Robinson, R. B. (2013). Strategic Management think for Domestic and Global Competition (13th ed.). New York, NY McGraw Hill. Pragmatics, Inc. (2007). AT&T regime Solutions. Retrieved from https//ites-2s.pragmatics.com/metadot/inde x.pl?op=show&iid=2231 UOP. (2013). External and Internal Environmental Analysis instructions. Retrieved from https//newclassroom3.phoenix.edu/Classroom// contextid/OSIRIS48364100/context/co/view/activityDetails/activity/df4da69c-3472-494d-952c-e99cc3619b2d/expanded/False/tab/Instructions